MMSF09: Augmented Reality

MobileMonday Sofia is back with a new exciting event on the 6th of February 2012. This time we will enjoy the hospitality of ‘Ginger’ club (at the corner of F. Nansen and V. Levski boulevards).

The main focus of the 9th MoMo Sofia will be Augmented Reality. This hot topic has been around for a while and we have all been blasted by amazing demos and presentations, but at our event we would like to dig further into the practical uses of AR technology in business. We will discuss how to create value-adding marketing applications and services to attract new customers and generate new revenue streams while having fun!

But that’s not all: our partners and good friends at RIM have provided us with some great presents for the MoMo Sofia community, so we’ll happily give away 1 Blackberry PlayBook and 5 Mobile World Congress passes (value of 700Eur each) for the MWC 2012 that wil take place this February in Barcelona! In return the guys at RIM would like to know which of you are the biggest Blackberry fans and get to know you better, so we decided to organize together a prize contest for each the MWC passes with the following categories:

1. Best Bulgarian Blackberry Consumer Application of 2011
2. Best Bulgarian Blackberry Enterprise Application of 2011
3. Best Bulgarian Smartphone Application of 2011
4. Best Bulgarian Tablet Game of 2011
5. Best Idea for a New Blackberry PlayBook Application

As for the PlayBook tablet, we will have a draw among all of you who share with us your personal experience with Blackberry – why do you love or hate Blackberries and what would you like to see from Blackberry this year.

Mobile Analytics 2012

Book next Monday evening in your agenda from today!

MobileMonday Sofia (MoMo) starts the new year with its 8th event. On the 24th of October 2011, in ‘Matti’ hall in NDK (near hall 12), MoMo brings back mobile industry professionals around the topic of Mobile Analytics and also will present the new Nokia MeeGo phone – N9. A great chance to gather once again the mobile community with representatives of mobile network operators, value-added service providers, mobile application developers, venture capital funds, entrepreneurs, students, media or just people, passionate about mobile.

Our 8th MobileMonday event on the 24th of October 2011 is supported by Nokia.

Attendance is FREE, but please RSVP on the Facebook Event page.
Feel free to spread the news and talk about MoMo to your friends, colleagues and all your network.

Agenda

18:30 – 18:55 Registration and networking
18:55 – 19:00 Introduction
19:00 – 19:45 Session 1: Kamelia Pavlova, Digital Manager, All Channels | Interaction
19:45 – 20:00 Session 2: Todor Yalumov, Senior researcher, Applied Research Fund
20:00 – 20:15 Session 3: Kaloyan Kanov, Operative Product Manager, Nokia
20:15 – Open networking

MobileMonday Eastern European Summit

World’s most renowned open social platform Mobile Monday gathers the Eastern European communities of developers in a 3-day cross-border event.

Participating MoMo chapters: Romania, Bulgaria, Greece, Macedonia, Montenegro, Serbia, Croatia, Hungary, Slovakia, Poland, Czech Republic, Austria, Slovenia, Moldova, Ukraine, Belarus, Russia including Turkey and Israel.

This unique event will gather independent and professional mobile application & gaming developers, mobile web developers, mobile entrepreneurs, IT&C developers / students / teachers, C level executives: technical & marketing, consultants, venture capitalists, International speakers, presenters from our network and partners, world class renowned speakers, international exhibition visitors from all over Europe.

Mobile Apps: Roads to Market

Book next Monday evening in your agenda from today!

MobileMonday Sofia (MoMo) starts the new year with its 6th event. On the 24th of January 2011, in ‘Matti’ hall in NDK (near hall 12), MoMo brings back mobile industry professionals around the topic of Mobile Applications and Application Stores. A great chance to gather once again the mobile community with representatives of mobile network operators, value-added service providers, mobile application developers, venture capital funds, entrepreneurs, students, media or just people, passionate about mobile.

This will be the first event fully dedicated on the hot theme of mobile applications – a very dynamic area with great success stories, including from Bulgarian companies. While companies or independent developers were struggling in the past pushing their applications to the market though the heavy process of preloading or via big mobile operators, the arrival of the Applications Stores have democratized the use of applications and have drastically reduced the time to market and simplified the process. Today these stores are part of the strategy of the biggest device manufacturers, Internet players as well as mobile operators, and they are great opportunity for developers with bright ideas.

Our 6th MobileMonday event on the 24th of January 2011 is supported by Nokia.

Attendance is FREE, but please RSVP on the Facebook Event page.
Feel free to spread the news and talk about MoMo to your friends, colleagues and all your network.

Agenda

19:00 – 19:25 Registration and networking
19:25 – 19:30 Introduction
19:30 – 19:50 Session 1: Karl Pletschko, GTM Developer Marketing Manager, Nokia
19:50 – 20:10 Session 2: Leon Anavi, Symbian Developer
20:10 – 20:30 Session 3: Stefan Lilov, Chief Business Development Officer, Bianor
20:30 – Open networking

Mobile Marketing and Advertising Sofia 2010

Save the date! We are happy to invite you to our biggest event this year – an all-day seminar and networking conference focusing on the fast-growing business of mobile marketing and advertising.

The global mobile advertising market is expected to see impressive take off during the next few years. According to the latest forecasts from Berg Insight it will grow up to 8.7 Billion EUR in 2014. Brands and Agencies believe that mobile advertising will become mainstream part of marketing plans over the next 2 years.

The mobile device has become a unique, personalized, powerful advertising channel, capable to reach and interact with clients in their preferred way, at every moment of the day and at any location.

Advertisers discover the advantages and the opportunities of mobile advertising and seek new ways to exploit them, mobile operators embrace mobile advertising as a new revenue stream and organizations such as the Mobile Marketing Association are working on guidelines and recommendations for the most common mobile channels while innovative startups discover new ways of reaching and engaging the mobile users.

Don’t miss out – the opportunities are endless!

Main conference topics will be:

• What is the positioning of each player (mobile operator, agency, brand, device manufacturer…) in this complex ecosystem?
• What is specific for each mobile advertising channel (SMS, MMS, Wap, applications, widgets, etc.)?
• How to design and build a mobile version of your site and adapt if for various mobile devices, or just create campaign landing pages?

Mobile Venture Stories: Starting-up a business in the mobile industry

The fourth MobileMonday Sofia event will be held on 22 February 2010 at “Matti” hall in NDK (next to Hall 12), once again bringing together representatives of the mobile network operators, value-added service providers, mobile application developers, venture capital funds, entrepreneurs, students and media.

This time we will be focusing on start-up and venture capital stories: we will look at some success stories from different perspectives across the mobile industry: a venture capital fund, investing in mobile, a new mobile operator and a small, but fast-growing software development start-up.

Attendance is FREE! Please RSVP at our Facebook event page.

Agenda

18:30 – 19:00 Registration and networking
19:00 – 19:05 Introduction
19:05 – 19:20 Session 1: Viktor Dimitrov, Investment Manager, Oriens
19:25 – 19:45 Session 2: Stanislav Georgiev, Head of Integrated Telecommunication Solutons, Mobiltel
19:50 – 20:05 Session 3: Neven Boyanov, Co-founder and Managing Director, Interlecta
20:10 – Open networking